How to Increase Discoverability and Improve Your Bottom Line at Your Casino

A casino is a place where champagne glasses clink, locals and tourists mingle, and people try their hand at games like poker or roulette. It’s a wildly exciting atmosphere and a gamble that your luck will come through for you, but the thrill of taking chances can make it a difficult place to leave.

That’s why casinos add so many luxuries and amenities to attract people to their premises: restaurants, free drinks, stage shows and dramatic scenery are all part of the package. But even without these extras, a place that houses gambling activities would still qualify as a casino, according to Merriam-Webster’s definition.

Elaborate surveillance systems provide an eye-in-the-sky view of the casino, and can be targeted by security personnel to focus on suspicious patrons. A friend of mine once worked security in a casino and had to quit because he was sick of people standing at slot machines soiling themselves because they were convinced they were on winning streaks.

Regardless of the size and scale of your casino, there are certain tried-and-true marketing strategies you can use to increase discoverability and ultimately improve your bottom line. Here are some of them: